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Banco de Bogotá > Y&R
This is a spot I did for Banco de Bogotá and Y&R Colombia. Great script, client and agency very open to proposals and ideas, I like it! It uses the single blooming flower and gardens of different sizes as a metaphorical symbol for people’s savings. Two day shooting in Bogotá with a very challenging weather! We did all the flower and graphics design at Loica, and style frames of the flowers were presented and approved before shooting. Tracking was a little hard but shooting in the intervals of rains was the most difficult part. Exec. Producers: Laura Bolívar & Juliana Córdoba @ The Zoo Films Creative Director: Jaime Duque / Víctor Osorio @ Y&R Bogotá Agency Producer: Patricia Méndez Line Producer: José F. Mafla DoP: Carlos Hernández AD: Adriana Iglesias Editor: Andrea Yaconi VFX 3D and Composition: Loica

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