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Fabuloso Blooming > Y&R
This is my second “flowers” project, (first one was Banco Bogotá). This time, flowers bloom again and again because of the product’s long lasting fragrance, it lasts longer than ever. It was one day shooting inside a beautiful set designed by Claudio Contreras. The space was big enough to move the camera around, and to frame it with long lenses and a remote head crane. For the record, Fabuloso means Fabulous. I love the casting, the little girl is amazing, she was always focused in to the story, she understood the VFX and she “saw” flowers as if they were there. The couple had great chemistry and they both were nice dancers as well. The spot is an evolution over the communication strategy this product has being using for a long time, the challenge was exactly that, to do the same spot once again, only better and a little bit more modern. It’s Fabuloso! Executive Producer: Cristián Inzunza / Carola Perera @ Cinemágica Creative Director: Gloria de La Guardia @ Y&R Copywriter: Juan Andrade @ Y&R Y&R Producers: Fernando Ortega, Paulina Bywaters. DOP: Brian Welsh Post: Carlos Espinoza, Andrés Dalençon @ Cinemágica. Loica team: Francisco Chaigneau, Keske Matsumoto, Javier and Cesar. Editor: Caco Williams @ Loica Music: Miranda&Tobar shapeimage_10_link_0

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