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Colgate MaxClean / Y&R N.Y.
15” version for the MaxClean toothpaste commercial I directed for the US general market. Simple idea, a girl gets ready to hang out at the time she tries the new Max Clean, she feels the action of thousands of micro particles riding through her mouth, feeling so confident and ready to kiss. We did two versions, this one for the US General Market and one for the Hispanic Market, each one with its particular editing. Red one camera, one day shooting on stage, Santiago de Chile, Brazilian and Argentinian cast. Post production and CGI were designed and finished at Superfad in N.Y. I’ve always admired their work, I felt lucky to have the chance to work with them. I had a real good time working in this spot, I know it’s very short.. but super intense! Y&R Producer: Heidi Baltzer DoP: Brian Welsh Art Director: Claudio Contreras Editor: Ilya Magazanin @Superfad Post production by Superfad N.Y. Produced by Cinemágica.

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