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NESTEA > McCANN ERICKSON
This is the first commercial of three I just directed for Nestlé and McCann Erickson Chile, it’s the launching of Nestea in Chile. The idea is very simple, a woman sits in front of the sun to get the heat. Once she gets it, she prepares and enjoys the new Nestea, as she drinks, something happens, a slight change of mood. In this particular spot, she feels the breeze, and thinks that it’s something the product did, then she realizes that it was her boyfriend that sprayed her with a hose while watering the garden. The client wanted a natural look, but in a very fashionable way. Exec. Producer: Abril Abuhadba @ Cueca. Creative Director: Iván Delgado @ McCann Ericson Agency Producer: Jennifer Meneses DoP: Mirko Slatar Art Director: Pamella Wallace Editor: Jaime Santibañez