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SONDA > Dittborn & Unzueta
A very “institutional” spot for Sonda, one of the largest technology companies in America. The claim is “Believe it, it’s Possible” meaning that through effort and hard work a small company can grow and develop better products to prevail in bigger markets. Sonda it’s exporting technology, and building control systems for traffic and bank accounts control for private and government projects all around the world. The scene at the beginning, a lynx chasing a rabbit it’s an documentary image, it was the perfect metaphor to use here, at the beginning the chase goes in the expected way, but at the end, things has changed, now the “weak” is chasing the “strong”. Great rotoscope work by LaPost. We filmed one day in the main Sonda building in Santiago downtown, offices are real and most important, the cast is completely real, real engineers and technicians that wer more than happy to be in the spot. Exec. Producer: Fernando López @ Cinemágica. Creative Director: Marcelo García @ D&U DoP: José A. Contreras Art Director: Gonzalo Leiva Editor: Fernando Galaz Music: Miranda & Tobar Image Post: La Post