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Scotiabank > Promoplan.
This is my second spot for Scotiabank, more feelings and emotions, people hugging each other, smiling, showing us that, what is really important in life, are relationships. They describe the bank’s attributes, but we all know that, at the end of the day, what really matters it’s the relationships between people, and that, it’s what this bank it’s offering to their clients. The final slogan says: ‘people whom understand you’. This was part of a huge campaign in to present this new strategy to the public. We shoot a beautiful weekend in Santiago in early August, -winter in southern hemisphere-, but as always, luck was with us and we got this beautiful skies, and yes, some parts of the commercial were made in Toronto and others in Santiago... but wait, you should be able to recognize them... Exec. Producer: Pilar Pintor @ Cinemagica Creative Director: Luis Silva, Delfo Banchero @ Promoplan AD: Hernán Cerda DoP: Mirko Szlatar Editor: Marcelo Pedraza @ Loica Post: MStudio.