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Scotiabank Dreams > Promoplan.
This is a spot for Scotiabank, it’s all about balance. Balance between things that matter . This campaign was a real success in Chile, usually, banks here use a more direct communication, they are always talking about rates and interest and numbers. The creative team at Promoplan had this concept about a grown up man that has reached the balance (literally) in his life and we hear his reflections about choices he’d taken. The agency gave me all the freedom to create images for the idea. Great photography and excellent casting with this Argentinian actor. Exec. Producer: Pilar Pintor @ Cinemagica Creative Director: Luis Silva, Delfo Banchero @ Promoplan AD: Hernán Cerda DoP: Juan Carlos Bustamante Editor: Marcelo Pedraza @ Loica Post: MStudio.