banco_falabella

When you finally are able to afford your first home, you fantasize about to make it personal, how to decorate it, it’s your “project” and you dream awake, seeing yourself in to that fantasy... whit a little help from Falabella Bank it can be real.
Agency had in mind this visual, but not a clue about how to film it, I really enjoyed the challenge because I was free to propose my own way to solve it.
It took some time to realize, because at the beginning it appears to be very difficult, I decide to do it it just the simplest way, camera projections, but it wasn’t that easy.
I placed a hi-def video camera in a different room, first we recorded the hero’s action with attitude and timing, then, we shoot him acting as he was watching himself projected in to the walls, in a second layer, we projected the previously recorded actions, mixed both images in post for perfect sync and composition, it looks natural, efortless.
I love the way graphics are composed into the action, this is a special translated version, original graphics were, of course, in spanish. It’s a kind of a practical Vfx, I like this solution and the results very much.

Creative Director: Cadillac & Carcavilla @ Lowe Porta
DoP: Antonio Farías Editor: Marcelo Pedraza
Produced by Cinemagica.