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Barena Culture > McCann Erickson
The first time Jean Sharony from The Point Production sent me the concept boards created by Manuel Cruz @ McCann, I knew I was right in front of a hit. After I got the assignment, we draw extensive and detailed shooting boards to achieve the look and rhythm the script was asking for. Seamless transitions, permanent moves and high energy. We traveled to Venezuela looking for of a fresh casting and beautiful locations as well. Choroní, a small beach town close to Caracas was perfect, specially for building the biggest green screen background I’ve ever used in my life. It was a perfect two day shooting. We were lucky to have the clients working with us during for all the production process and the shooting. It’s the kind of visual project I like the most, multilayering, chroma keys, CGI, graphic design, all in one! Exec. Producer: Jean Sharony @ The Point Production Miami Creative Director: Manuel Cruz @ Mc Cann Erickson Production in Venezuela by Juan Bernardo Gonzalez and his great crew, DP: Arturo Vasquez AD: Matías Lorusso Editor: Marcelo Pedraza @ Loica Post: Loica.

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