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©2009 cuchoolivares
Johnson’s Home > Wunderman
I’m really proud of this spot,  a very simple idea with precious art direction. 
The idea was to shoot white clean ambients and apply different graphic styles over the live plate, depending of the season, this was the first version. 
Finally we ended with 5 versions of this same piece, as you can see still pictures are from the first version and video is the third one. 
Talking about new economics!

Produced by Pilar Pintor.
Creative Director:  Eduardo Ibarra @ Wunderman
DoP: Juan Carlos Bustamante
Editor: Andrea Giaconi.