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Torre Dentista > ProlamY&R
This one is very special. I did this spot for Torre, one of the largest school supplies companies in Chile. Tag line is “There are worst nightmares than going back to school”. Sadly, it was only aired for a week or so, then, The Chilean Dentists Society asked client and agency to remove it from the air, arguing that the commercial was detrimental of the dentist’s image and that after viewing it children wouldn’t want to go to the dentists again. And talking about censorship, I think I’ll publish the same campaign’s second spot, yes, the one with the girl, the nerd and the kiss! Creative Director: Javier Modrego @ Y&R Chile DoP: Jaime Cáceres Editor: Fernando Galaz Produced by Cinemágica.